MOHEIM participates in the rareraw “10 COLORS” project!

MOHEIM, the Japanese interior product brand,

In this special year, MOHEIM will participate in the [10 COLORS] project of the Korean interior brand “rareraw.”
The first project to commemorate MOHEIM’s 10th anniversary is a collaboration with “rareraw,” one of the most promising brands in Korea today.

rareraw is also celebrating its 10th anniversary this year. 10 COLORS” in celebration of rareraw’s 10th anniversary is a design collaboration project with 10 renowned design studios and brands in Korea and abroad. MOHEIM is the only Japanese company to be selected.

Founded in 2014, rareraw is a Korean brand that specializes in steel systems and modular furniture. Based on the slogan “Build it rare!”, the brand creates practical and original products with essential materials and perspectives. This meaning can also be found in the two words that make up the brand’s name: ‘rare’ and ‘raw’.

Using materials that embody the essence of contemporary minimalism, such as powder-coated metal and laser-cut parts, rareraw is known for furniture that emphasises clean aesthetics and flexibility.

The [10 COLORS] project is a series of 10 collaborations with design studios from South Korea, Japan, and Europe, showcasing rareraw’s technology and know-how in a variety of designs. In particular, as a brand with strengths in steel processing and powder coating technology, rareraw will incorporate these elements into the 10 collaborative products. To celebrate the 10th anniversary of rareraw, a total of 10 teams will participate in the project.

https://content.29cm.co.kr/29culture/2024/09/13/rareraw

rareraw and MOHEIM collaborate to create our most iconic item, SWING BIN.

The limited edition of SWING BIN is created with rareraw’s advanced metalworking skills, and is clad in a classic, dignified look.

Details of the collaboration model (including price, specifications and launch date) will be provided in various releases and articles to be published at a later date. The sales on rareraw are scheduled to start around January 2025. Stay tuned.

* Sales in Japan and at MOHEIM are yet to be determined.
Details will be provided when they are finalized.

10 COLORS
Exhibition and Event

Exhibition
10 COLORS – WORLD OF RARERAW
– Date: Oct. 11, 2024 – Oct. 31, 2024
– Time: 10:00AM – 20:00PM
– Venue: Platz 2 Bldg. A, 35, Ttukseom-ro 17-gil, Seongdong-gu, Seoul, Korea
– Ticket sales link: https://product.29cm.co.kr/catalog/2834480?

Talk Event
DESIGNERS of 10 COLORS
– Date: Oct. 11. – Oct. 16. 2024 (Fri, Mon, Tue, Wed)
– Venue: 4F, Bldg. B, Platz2, 35, Ttukseom-ro 17-gil, Seongdong-gu, Seoul, Korea
– Ticket sales link: https://product.29cm.co.kr/catalog/2823357?
* MOHEIM’s session on the theme ‘Small, but Mighty’ takes place on Friday, Oct. 11.
Shoichiro Takeuchi will be speaking at the session.

https://rareraw.com/
https://www.instagram.com/rareraw_official/

10 COLORS
WORLD OF RARERAW

Collaboration with
BIG-GAME / SWITZERLAND
FORM US WITH LOVE / SWEDEN
be formative / REPUBLIC OF KOREA
BKID / REPUBLIC OF KOREA
JOONGHO CHOI / REPUBLIC OF KOREA
Krøyer Sætter Lassen / DENMARK
SWNA / REPUBLIC OF KOREA
MOHEIM / JAPAN
TEAMVIRALS / REPUBLIC OF KOREA
BYBIGTABLE / REPUBLIC OF KOREA

Check the Instagram post about 10 COLORS here.
And, the post about the collaboration model of SWING BIN is here.