Chihiro Yoshii

“MOHEIM OWN STORY” tells the story of how MOHEIM items are part of people’s daily lives.
MOHEIM users will talk about the brand and some products by capturing a scene from their own lives.

The MOHEIM OWN STORY is by an illustrator, Chihiro Yoshii, an illustrator, tells her MOHEIM OWN STORY with SWING BIN.

MOHEIM OWN STORY vol.1

— Among the MOHEIM items, you chose a SWING BIN. How do you like it?

I really liked the seamless and simple structure that is easy to maintain, while decorating the space with an object-like presence.

— What do you consider important when selecting interior items?

To “mix”. First, think of ways to spend less money.

— It’s a relief to hear “how NOT to spend money.” Do you have any other points which you think are important?

Then, choose what you really love.

— That’s a great quote. What do you think is the most unique part of creating a space such as your own home or office?

I find it comfortable to have a “mix” of tastes, rather than just one. It’s fun to balance the space by adding one thing at a time, just like Yajirobe (Japanese balancing toy), and I feel that the space completed with the way is very “myself” and characteristic.

— The word “Yajirobe” is also impressive. I feel that even when you add items to the interior, the whole thing is exquisitely balanced. What is the image of the MOHEIM, as a brand from your point of view?

I feel that MOHEIM is a brand that combines “modern” with friendliness.

— Besides SWING BIN, are there any other MOHEIM items that you are interested in?

STANDING MIRROR.

— Thank you very much. I’m sure it will fit right in with your studio…!

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Chihiro Yoshii

An illustrator, born in Hyogo Prefecture in 1979 and currently lives in Tokyo.
Her style of drawing women’s aspirations and daily lives with a soft and fresh touch has gained popularity.
She is active in a wide range of fields, including magazines, books, and advertisements. Her relaxed yet edgy fashion and choice of objects are also noteworthy.

https://chihiroyoshii.com/
https://www.instagram.com/chocochop2/