Stories

SHOEHORN harmonizes dignified straight lines and soft curves, and has a beautiful appearance.
Vulcanized fiber is used as a material, which is lightweight and softly bendable, yet strong and impact resistant, Our achievements include both its design and superior comfort when putting on shoes.
Designer Shigeichiro Takeuchi tells the story of its development.

“I love these YUKI wood cups because they are the perfect size and design to enjoy tea throughout the day.”
Josie Ford (Founder / Studio Ford)

The large capacity WIRE BASKET is very useful as a laundry basket for clothes that have finished running in the dryer when going to the nearby laundry.
Genta Narita (Manager of a bar “werk”)

The white color of the SWING BIN blends naturally into the space, so I wanted to place it in an easily recognizable and usable location.
Naoko Yoshida (Writer)

A simple umbrella stand with five holes on a rounded rectangular body. The design was inspired by Finnish perforated bricks. We focused on sustainability and spent time developing recycled materials.

We interviewed the designer, Mr. Wataru Kumano, about his thoughts on BRICK STAND, which was created through a process of various trials and errors.

The WIRE BASKET can hold and carry both documents and towels, and I thought it would be useful as a showcase storage.
Taro Tsukamoto (The founder of Riddle Design Bank)

“We want the website to be simple and minimalist, but also beautiful and modern, with well-designed details.”

With this in mind, MOHEIM's website was designed and implemented with strict attention to quality, from the color design of the entire site to the layout and every single visual.
We interviewed “baqemono.inc (baqemono Inc.)” about the process of completing the website, which was designed based on the same concept as MOHEIM's "New Standard" products, and about the award it received at the AWWWARDS.

I wanted more than one LADDER RACK because it fits in many more places than I imagined. The design of the indentation at the top and other details are user-friendly.
Aya Shimizu (President of ROIRO)

BY TRAY TABLE is perfect for lounging on the rug if you decide to have tea in a sunny spot. It's also good for days feeling like “let's have breakfast in bed!”
Yuko Mori (Editor / Writer / Communication Design)

The flat top gives the impression of being slightly larger than normal, and the three legs stretch out smoothly.
An even more distinctive point is the tray on the lower level.
STOOL has a simple and clean design, yet it also has the appearance of an artwork.
The lower tray has a storage function and is lightweight, making it versatile.
In an interview with designer Keiji Ashizawa, we asked him about the key points and particulars of the design and structure.